Selected client work
Rebuilt MARK’s digital presence around its investment philosophy.
Designed and built a bilingual website for a Korean asset management firm, end to end, from information architecture and brand direction through to the Wix implementation.
4m 38s
Avg. session
3.4
Pages per visit
2
Languages
Typical monthly performance after launch, with no pre-launch analytics available for comparison.
The 30-second story
Challenge
Turn a basic informational site into a credible bilingual digital presence that communicated MARK's identity, leadership, and investment philosophy.
Key move
Reorganized the experience around three questions: who MARK is, where it invests, and how it approaches investment decisions.
Constraint
With the company restructuring and content still evolving, prioritized a focused launch structure that could expand later instead of padding the site.
Result
Launched a bilingual website with typical monthly performance of 4m 38s average session duration and 3.4 pages per visit.
Problem
MARK's existing website was functional but largely template-driven. It introduced the company and surfaced notices without clearly communicating its identity, leadership, or investment philosophy, the things a prospective client needs before starting a conversation.
The firm also needed one site to serve both Korean and English-speaking audiences without either version feeling like an afterthought.
Process
01
Understanding the firm
Before exploring the interface, I reviewed the firm's company profile, leadership, investment areas, and operating history to understand what prospective clients and partners would need to know before initiating a conversation.
I identified three core questions the website needed to answer: who MARK is, where it invests, and how it approaches investment decisions. Making the firm's investment philosophy visible became central to establishing credibility.
02
Structuring the content
I reorganized the website around those priorities, creating a clearer narrative across the firm's introduction, investment areas, philosophy, leadership, notices, and contact information. The information architecture also had to work consistently across Korean and English.
I initially proposed dedicated pages for the team, investment process, and portfolio. But the company was restructuring, and there was not yet enough stable content to support them. We prioritized a focused launch structure that could expand as the organization and its portfolio evolved, creating a smaller site that was true, rather than a larger one that was padded.
03
Exploring the visual direction
To calibrate, I reviewed asset management websites in Korea and the U.S., looking at how firms communicated credibility, investment focus, and philosophy through content hierarchy and visual tone. The research also highlighted patterns to avoid: generic template-led layouts, jargon-heavy copy, and unfocused messaging that made it hard to understand what distinguished the firm.
I explored several homepage directions to find the balance between sophistication, credibility, and clarity. Early concepts leaned into atmosphere and brand expression. Through iteration the direction became more structured and restrained, with stronger navigation, clearer messaging, and a more purposeful relationship between imagery and the MARK identity.
04
Shaping the brand through motion and imagery
For the final hero I selected a cinematic architectural video with a strong sense of weight, stability, and permanence. Its dark, structured composition created the authoritative, grounded tone the CEO wanted the brand to convey.
The movement added depth and presence without making the experience feel promotional or overly dynamic, allowing the homepage to feel distinctive yet appropriate for an investment firm.
05
Building the bilingual website
I translated the final design direction into a responsive website in Wix, covering information architecture, interface design, content presentation, and implementation.
The English site launched first, establishing the core structure and visual system. I later translated and adapted the content for Korean, refining it closely with the CEO before launch. After release, a newly joined team member reviewed the Korean content and helped polish the language further. The resulting bilingual website supported company information, investment areas, notices, and ongoing updates while remaining manageable for the client.
Outcome
A site visitors stay on for 4m 38s and 3.4 pages, for a firm whose previous site was a template.
The redesign gave MARK a more credible and distinctive digital presence, moving the website beyond a basic informational template to communicate the firm's identity, leadership, and investment philosophy far more clearly.
It continues to serve as MARK's primary digital presence and supports ongoing corporate communication and content updates.